The ADVANCED DESIGN LAB’s activities center on generating pre-competitive scientific knowledge, advancing technology-based innovation, and facilitating technology transfer across diverse industrial sectors. While maintaining a global perspective, the ADVANCED DESIGN LAB places particular emphasis on strengthening industries critical to national growth, including automotive, mobility, transportation, medical, robotics and aerospace. By combining cutting-edge research with applied design, the ADVANCED DESIGN LAB bridges the gap between visionary ideas and practical implementation, empowering industries to thrive in an ever-evolving landscape.

Established in 2023 with the vision of becoming a pioneering design and engineering research & development centre, the ADVANCED DESIGN LAB aims at empowering small and medium enterprises (SMEs) by providing strategic design and engineering expertise, enabling them to create innovative products for emerging and competitive markets. Through rigorous design research and exploration, we aim to uncover and shape future-focused solutions while meeting the evolving needs of people and society.

The ADVANCED DESIGN LAB has a broad scope of activity, and its purpose is to promote national and international cooperation between companies, public administration bodies, university and non-university institutions and public and private laboratories, through the collaborative exercise of Research & Development of trends, products, materials and added-value solutions, through concepts, projects, models, prototypes, tests and trials, to support and encourage companies to increase their value. In short, its mission is to collaborate with companies, institutions and educational centres to form consortiums for innovative PROJECTS, specialised design and engineering TRAINING, and influential FORUMS - guiding future businesses toward successful futures.